Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
 

Rally RAV4 Finishes Second at 100 Acre Wood

Torrance, Calif., March 21, 2017— Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to the second step of the podium this past weekend at the Rally America Rally in 100 Acre Wood in Salem, Missouri. The finish was extraordinarily close, after 17 stages and nearly 2 hours of racing, the Rally RAV4 finished just 9.7 seconds behind the winners in their class, Seamus Burke and Martin Brady.

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

Torrance, Calif., March 16, 2017 — Well-rested and heading into the next race of 2017, the Toyota Rally RAV4 piloted by Ryan Millen is prepared for a second stop in as many years at the 100 Acre Wood rally, held in Salem, Steelville, and Potosi, Missouri this Friday and Saturday, March 17 and 18.

Toyota Motor North America's Lexus Brand Tops J.D. Power Vehicle Dependability Study for Sixth Consecutive Year; Toyota Camry Most Dependable Vehicle Overall

TORRANCE, Calif., Feb. 22, 2017 – The Lexus brand has captured the highest ranking in vehicle dependability among all nameplates for a sixth consecutive year in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS).  The most dependable car in the survey was Toyota Camry, and Toyota Motor North America (TMNA) received 10 out of 18 segment awards total. 

Toyota's New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

Toyota City, Japan, February 22, 2017 -- Toyota Motor Corporation announces the commercial availability of a new, smaller catalyst that uses 20 percent less precious metal in approximately 20 percent less volume, while maintaining the same exhaust gas purification performance. The design is the world’s first integrally-molded Flow Adjustable Design Cell (FLAD®) substrate, with a different cell cross-sectional area at the inner portion compared to that at the outer portion. Innovative design and manufacturing technologies have allowed for the mass production of the new catalyst, which will gradually be installed in new vehicle models, starting from the Lexus LC500h later this year.

Toyota and Shell One Step Closer to a Hydrogen Refueling Network in California

Torrance, Calif., February 20, 2017 -- On February 17, The California Energy Commission (CEC) posted a Notice of Proposed Award (NOPA) outlining subsidies to support hydrogen refueling infrastructure in California. Shell, in partnership with Toyota, will be considered for the installation of hydrogen refueling equipment into seven retail stations in the state of California and an award of $16,362,500 to develop those stations.  

2017 Chicago Auto Show - Bill Fay

Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

 

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

Torrance, Calif., Feb. 7, 2017— After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

CHICAGO, Feb. 2, 2017 – The all-new 2018 Toyota Camry, dubbed “sexy” by Toyota Motor Corporation President Akio Toyoda at its world debut last month, is coming to the Chicago Auto Show. The captivating mid-size sedan will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22.

Toyota and Rally RAV4 Poised for New Challenges in 2017

Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. 

2017 Toyota Highlander Hybrid Product Information

2017 Toyota Highlander Product Information

Good Housekeeping Names Toyota Prius Two Eco 'Best New Hybrid'

NEW YORK (January 18, 2017) – Good Housekeeping this week announced the winners of its Best New Car Awards for 2017, and selected the 2016 Toyota Prius Two Eco as the Best New Hybrid. The Awards appear in the February issue, on newsstands January 17.
 

2017 Toyota Prius c Product Information

2017 Toyota Prius c: Sportier Styling with Added Safety Technology

One of the most affordable hybrid vehicles on the market just added another compelling reason to buy for 2017. The Toyota Prius c, the smallest of the brand’s eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.

IIHS Top Safety Pick+ Award Comes Standard on the 2017 Toyota Highlander

Plano, Texas, Jan. 10, 2017 – Toyota maintains its lead with the most Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick + (TSP+) awards of all manufacturers. The Toyota Highlander is the 10th 2017 TSP+ award for Toyota/Lexus.  With the three 2017 TSP awards (Avalon, Lexus CT and Yaris iA), Toyota has a combined total of 13 awards.

Toyota Unveils 2018 NASCAR Camry at North American International Auto Show

DETROIT (January 10, 2017) -- In an unprecedented event, Toyota unveiled its 2018 NASCAR Toyota Camry race car in unison with the debut of the 2018 production Camry at the North American International Auto Show in Detroit. Following a dramatic redesign to its show room counterpart, the Camry race car will compete on the race track in 2017 as Toyota defends its NASCAR Premier Series manufacturer’s championship.
 

2017 North American International Auto Show (NAIAS) - Akio Toyoda

Toyota Motor Corporation President Akio Toyoda debuts the 2018 Toyota Camry at the 2017 North American International Auto Show in Detroit, Jan. 9, 2017.

Ante Raised: All-New 2018 Toyota Camry Gains Emotionally-Charged Design and Performance Experience

DETROIT, January 9, 2017 - It almost isn’t fair. Toyota Camry, the best-selling car in America for the past 15 years, is about to ruffle some feathers. The eighth-generation sedan has gone through a total evolution, from a proven, dependable and safe car to one that also possesses a more exciting and emotional character, thanks to its newfound sporty performance and style.

2017 Highlander with More Power, More Safety and More Model Choices Adds up to More Value Pricing

TORRANCE, Calif., (November 3, 2016) - Toyota today announced manufacturer’s suggested retail prices (MSRP) for the 2017 Highlander and Highlander Hybrid sport utility vehicle (SUV).  For 2017, Highlander’s value is significantly enhanced thanks to an array of technologically advanced safety, performance and convenience features added as standard equipment, enhanced styling, and competitive pricing.

Toyota Research Institute Brings Prius Challenge to Silicon Valley Community

Palo Alto, Calif., Dec. 16, 2016 -- Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.

Toyota Aims for Net Positive Impact: 2016 North American Environmental Report Tracks Progress

PLANO, Texas (December 15, 2016) –  For Toyota, boldly shaping the future of mobility starts with making a positive impact on the environment in diverse communities across the United States and Canada.

Prius Prime Shines Among Latino Consumers

Los Angeles (Dec. 6, 2016) – Toyota’s next chapter in hybrid technology is a win for Hispanic consumers as the Hispanic Motor Press Awards® recognized the all-new Prius Prime as one of the Best Cars of 2017.

2017 Toyota 4Runner Product Information

Multi-tool on Wheels: 2017 Toyota 4Runner is the Everyday SUV That Lets You Explore When You Want, Where You Want

The 2017 Toyota 4Runner is the vehicular equivalent of a multi-tool. On one hand, it’s a campout waiting to happen. If need be, it’s a boat-towing, trail-blazing, hill-climbing sport-utility with room for seven passengers (if so equipped), their tents, tables, barbeques, and supplies. On the other hand, it’s a comfortable, capacious, safe, and tech-filled commuter that’s right at home atop tight, pothole-riddled city streets. For over three decades, the 4Runner has been a true do-anything, carry-everything, body-on-frame SUV that enables its drivers to explore wherever they want, when they want.
 

2017 Toyota Prius Prime Takes Top Honors for Electric/Hybrid Category at Kelley Blue Book Best Buy Awards

Los Angeles (November 15, 2016) – The 2017 Toyota Prius Prime was named the Electric/Hybrid Best Buy of 2017 in Kelley Blue Book’s annual awards honoring best new-vehicle choices available in the U.S. market.
 

2017 Tacoma Product Information

2017 Tacoma Welcomes All-New TRD Pro to Its Work-Hard, Play-Hard Lineup

Last year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn’t done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.

2017 RAV4 Hybrid Product Information

2017 RAV4 Product Information

Upping the Ante: 2017 RAV4 Gains Two New Grades and Standard Toyota Safety Sense™ P

With more than 20 years under its belt, Toyota’s popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers. In 1996, the RAV4 – an acronym for Recreational Active Vehicle with 4WD – was positioned as Toyota’s “new-concept sport utility vehicle” that blended conventional passenger car elements with the features of a light, off-road vehicle. For 2017, the onetime “new-concept” builds upon this two-decades-old avant-garde foundation and offers a bevy of standard-issue safety technology with its Toyota Safety Sense P active safety package.

Toyota Tundra Carries Ten-Foot-Tall World Series Trophy During Cubs Victory Parade

CHICAGO, Ill., Nov. 4, 2016 – Toyota, the official automotive sponsor of the Chicago Cubs and Wrigley Field, congratulates the Cubs on their historic World Series Championship!

Rally RAV4 Wins National Championship

Torrance, Calif., (November 3, 2016) — We are all moved by a great story about overcoming adversity.  After a bittersweet DNF at Lake Superior, the team bounced back in triumphant fashion over the weekend at the Empire State Performance Rally (ESPR). Ryan Millen, Christina Fate and their virtually bulletproof Rally RAV4 won the 2WD Class National Championship in NASA Rally Sport’s winner-take-all event.  National Championships are always something to be incredibly proud of, but to put an even finer point on the accomplishment Millen and the RAV4 finished second overall.  With that, they bested every single car in the competition, save one, regardless of class, drive wheels, power level or really anything else.

Toyota's Prius G Cracks the Top 10 in SEMA's Battle of the Builders®

TORRANCE, Calif., Nov. 2, 2016— Gordon Ting of Beyond Marketing, builder of the Prius G, has been selected to join the elite company of the top 10 builders in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show. The Prius G is one of six “Extreme” vehicles that Toyota is featuring at SEMA. 

Battle of the Builders® Top 21 Includes Two Toyota Extreme Builds

TORRANCE, Calif., Nov. 1, 2016 -- Out of over 200 entries, two of Toyota’s 2016 “Extreme” builds were honored among the Top 21 overall entries in the third annual SEMA Battle of the Builders® competition at the 2016 Specialty Equipment Market Association (SEMA) Show.

The Toyota Prius G Proves Hybrids Can Handle

TORRANCE, Calif., (November 1, 2016)—Performance may not be the first word you associate with the Toyota Prius . . . until now. The Toyota Prius Extreme, revealed at Toyota’s 2016 Specialty Equipment Market Association (SEMA) Show booth, is built to do exactly that . . . perform. 

Toyota Corolla Commemorates 50 Years with Historical Display at SEMA 2016

TORRANCE, Calif., (November 1, 2016)No single nameplate in the world has sold more units globally than the Toyota Corolla, and never before has Toyota gathered every generation of the storied sedan in one location. To celebrate the 50th Anniversary, Toyota has brought together all 11 generations of the Corolla for its 2016 Specialty Equipment Market Association (SEMA) Show display.

Toyota Goes to the Extreme with SEMA 2016 Builds

TORRANCE, Calif., (November 1, 2016)Today Toyota revealed an unprecedented suite of 30 vehicles on display at the 2016 Specialty Equipment Market Association (SEMA) Show. Toyota selected each vehicle to either honor the past, explore the present or reveal the extreme—and in some extreme cases, all three of these elements come into play. There is even a special display honoring Corolla’s 50 years. 

Toyota Rocks SEMA with 220 MPH Twin Turbo Land Speed Cruiser

TORRANCE, Calif., (November 1, 2016)—Broad shouldered and confident, the vaunted Toyota Land Cruiser authored the rulebook for Sport Utility Vehicles. This year, the Land Speed Cruiser will write a new chapter in the SUV’s history book.