Toyota Set to Clinch Title at New England Forest Rally

Plano, Texas., July 18, 2017—In a wide array of conditions, Ryan Millen and Rally RAV4 fought off the best efforts of each and every opponent while winning the first four events of the American Rally Association (ARA) six-race 2017 season.

Toyota Continues to Lead the Industry with the Most IIHS TOP SAFETY PICK+ Awards

Plano, Texas, July 6, 2017 — Toyota continues to top the Insurance Institute for Highway Safety’s (IIHS) awards list of all manufacturers. Fourteen Toyota and Lexus vehicles are IIHS awards winners, with twelve receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.

Going all in: Toyota Kentucky launches production of cutting-edge Camry

GEORGETOWN, Ky. (June 28, 2017) – Chad Lindon has worked at Toyota in Georgetown, Ky., for 22 years and said the 2018 Camry is the most exciting vehicle launch he’s seen, and for good reason.
“The 2018 Camry takes it to another level,” said Lindon, a Powertrain production team member. “It catches the eye. It has more horsepower, better fuel economy, and new technology that customers want. That all adds up to more job security and stability for my family.”
 

The Electrochemical Society and Toyota Announce 2017-2018 Fellowship Winners for Projects in Green Energy Technology

Pennington, N.J. (June 26, 2017) – The ECS Toyota Young Investigator Fellowship Selection Committee has chosen three winners who will receive $50,000 fellowship awards each for projects in green energy technology. The awardees are Dr. Ahmet Kusoglu, Lawrence Berkeley National Laboratory; Professor Julie Renner, Case Western Reserve University; and Professor Shuhui Sun, Institut National de la Rechersche Scientifique (INRS).

2018 Toyota Camry Hybrid Product Information Sheet

2018 Toyota Camry Product Information Sheet

A Tale of Two Camrys

All-New Toyota Camry -- Developed to Deliver a Total Driving Experience

Ready for Launch: The Countdown Begins for the Highly Anticipated All-New 2018 Toyota Camry

It’s already making a lot of noise.  Now, it’s almost here.  The all-new 2018 Toyota Camry, the best-selling car in America for the past 15 years, will be rolling into dealers late summer.  The excitement over the eighth-generation sedan is the result of its total evolution, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

Ready, Set, Go! Driving the New Camry, a Dynamic Experience

Staying Connected With Next-Generation Camry Technology

Toyota RAV4 Rallies to Stunning Victory at STPR

Plano, Texas, June 6, 2017—Ryan Millen came from behind to claim victory by seconds at the Susquehannock Trail Performance Rally (STPR), after a surprising last-second turn right before the finish line. The fourth consecutive win keeps Millen and the Rally RAV4’s perfect season intact in the American Rally Association’s 2WD Class.
 

Toyota Heads to STPR with Championship in Sight

Plano, Texas, May 31, 2017— The Rally RAV4 and Ryan Millen combination swept the first half of the season in the American Rally Association’s 2WD class.

Toyota Takes Commanding Championship Lead After Olympus Win

Torrance, Calif., May 17, 2017— The Rally RAV4 piloted by Ryan Millen won the 2WD class at the Olympus Rally for the second straight year, this time by a final margin of victory of well over seven minutes.

Toyota RAV4 Looks to Continue Hot Start at Olympus

Torrance, Calif., May 9, 2017— Ryan Millen and the 2017 Rally RAV4 head to the Olympus Rally with plenty of momentum, thanks to back-to-back 2WD Class wins to start the American Rally Association’s six race season. Millen can put his championship rivals under extreme pressure by making it three-for-three on the year at Olympus, an event Millen’s father, Rod, won four times in five years in the early 1980s.  Ryan is looking to repeat, having won Olympus last year as well.

Popular 2017 Toyota RAV4 Crossover Receives Added Value With New Pricing

TORRANCE, Calif., May 8, 2017 - - Priced to please.  The wildly popular 2017 Toyota RAV4 Crossover just got better with new value-driven pricing that lowers the base Manufacturer’s Suggested Retail Price (MSRP) up to 5.0 percent on select gas models. 

Toyota Land Speed Cruiser Claims "World's Fastest SUV" Title

Torrance, Calif., May 5, 2017— Land Cruiser, Toyota’s iconic go-anywhere four-wheel-drive sport-utility vehicle, has earned myriad accolades and records over the 60-plus years it’s been in production. And now, among them: the title of “World’s Fastest SUV” thanks to a record speed of over 230 mph, attained by the custom 2,000-horsepower Land Speed Cruiser. 

Millen and Toyota RAV4 Win Oregon Trail Rally for Second Consecutive Year

Torrance, Calif., (April 26, 2017) — Ryan Millen and his Toyota RAV4 SE repeated last year’s 2WD Class victory at the Oregon Trail Rally in Portland, Oregon this past weekend, winning by nearly a minute. The victory was the result of a nearly perfect execution of an aggressive, multi-faceted, and detail-oriented plan of attack for what the team expected to be the most challenging event of the season.

Toyota Opens a Portal to the Future of Zero Emission Trucking

LOS ANGELES (April 19, 2017)— Picture the 710 Freeway heading south, bumper-to-bumper semis hauling cargo to and from the bustling Ports of Los Angeles and Long Beach. Now imagine those trucks are moving that cargo quietly, quickly and without producing any emissions.  Toyota is working to make this vision a reality.     

RAV4 Prepares for Intense Battle at the Oregon Trail

Torrance, Calif., April 18, 2017— Rally RAV4 driver Ryan Millen looks to extend his points lead in the American Rally Association’s 2WD Class in this weekend’s high-octane Oregon Trail Rally, which promises to be among the fastest events on the calendar.

Toyota Prius Prime Wins 2017 World Green Car Award

NEW YORK, April 12, 2017—Toyota Prius Prime was declared the 2017 World Green Car today at the New York International Auto Show.

Sixth Annual Wyland National Mayor's Challenge for Water Conservation Begins April 1

IRVINE, Calif. and BLOOMINGTON, Minn., March 31, 2017 -- Mayors across the country will be asking residents to help ensure the sustainability of the nation’s water resources by taking part in the sixth year of a national contest aimed at reducing water waste and pollution.
 

Advertising That's More Than 'Hot Air' [Updated]

Torrance, Calif. (March 23, 2017) – Toyota Mirai trailblazing customers care about the air – their vehicle emits nothing but water vapor.  Now, the fuel cell car’s newest campaign is blazing a trail with eco-billboard technology that will help Californians breathe even easier.   
 

Toyota Brings Swagger and Sportiness to New York International Auto Show With Debut of 2018 Sienna Van and Yaris Hatchback

TORRANCE, Calif. March 22, 2017 - - Large and small.  Swagger and sportiness.  That is what Toyota will be rolling into their display at the 2017 New York International Auto Show (NYIAS) next month with the debut of two freshened models, the 2018 Sienna van and subcompact Yaris hatchback.  
 

Rally RAV4 Finishes Second at 100 Acre Wood

Torrance, Calif., March 21, 2017— Driver Ryan Millen and co-driver Rhianon Gelsomino took the Rally RAV4 to the second step of the podium this past weekend at the Rally America Rally in 100 Acre Wood in Salem, Missouri. The finish was extraordinarily close, after 17 stages and nearly 2 hours of racing, the Rally RAV4 finished just 9.7 seconds behind the winners in their class, Seamus Burke and Martin Brady.

Toyota and Rally RAV4 Go Back to 100 Acre Wood with a Vengeance

Torrance, Calif., March 16, 2017 — Well-rested and heading into the next race of 2017, the Toyota Rally RAV4 piloted by Ryan Millen is prepared for a second stop in as many years at the 100 Acre Wood rally, held in Salem, Steelville, and Potosi, Missouri this Friday and Saturday, March 17 and 18.

Toyota Motor North America's Lexus Brand Tops J.D. Power Vehicle Dependability Study for Sixth Consecutive Year; Toyota Camry Most Dependable Vehicle Overall

TORRANCE, Calif., Feb. 22, 2017 – The Lexus brand has captured the highest ranking in vehicle dependability among all nameplates for a sixth consecutive year in the 2017 J.D. Power U.S. Vehicle Dependability Study (VDS).  The most dependable car in the survey was Toyota Camry, and Toyota Motor North America (TMNA) received 10 out of 18 segment awards total. 

Toyota's New Exhaust Purifying Catalyst Reduces Precious Metal Usage by 20 Percent

Toyota City, Japan, February 22, 2017 -- Toyota Motor Corporation announces the commercial availability of a new, smaller catalyst that uses 20 percent less precious metal in approximately 20 percent less volume, while maintaining the same exhaust gas purification performance. The design is the world’s first integrally-molded Flow Adjustable Design Cell (FLAD®) substrate, with a different cell cross-sectional area at the inner portion compared to that at the outer portion. Innovative design and manufacturing technologies have allowed for the mass production of the new catalyst, which will gradually be installed in new vehicle models, starting from the Lexus LC500h later this year.

Toyota and Shell One Step Closer to a Hydrogen Refueling Network in California

Torrance, Calif., February 20, 2017 -- On February 17, The California Energy Commission (CEC) posted a Notice of Proposed Award (NOPA) outlining subsidies to support hydrogen refueling infrastructure in California. Shell, in partnership with Toyota, will be considered for the installation of hydrogen refueling equipment into seven retail stations in the state of California and an award of $16,362,500 to develop those stations.  

2017 Chicago Auto Show - Bill Fay

Toyota Division Group Vice President and General Manager Bill Fay reveals the 2018 Toyota RAV4 Adventure, 2018 Tundra TRD Sport and 2018 Sequoia TRD Sport at the 2017 Chicago Auto Show, Feb. 9, 2017.

 

Roughing It in Style - - Toyota Introduces the New 2018 Tundra and Sequoia TRD Sport and RAV4 Adventure Models

CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota’s Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   

Rally RAV4 Comes out of Gate Strong with Win at Perce Neige

Torrance, Calif., Feb. 7, 2017— After more than 140 brutal stage miles, Ryan Millen and co-driver Rhianon Gelsomino took their RAV4 to the top step of the podium this past weekend at the Perce Neige Rally. The result was the best possible way to start the season, and it put the pair out front early in the 2WD Class for the newly formed American Rally Association (ARA) championship.

'Sexy' All-New 2018 Toyota Camry Comes to Chicago Auto Show

CHICAGO, Feb. 2, 2017 – The all-new 2018 Toyota Camry, dubbed “sexy” by Toyota Motor Corporation President Akio Toyoda at its world debut last month, is coming to the Chicago Auto Show. The captivating mid-size sedan will be on display alongside more than 50 cars, trucks and SUVs in Toyota’s exhibit at Chicago’s McCormick Place from February 10-22.

Toyota and Rally RAV4 Poised for New Challenges in 2017

Torrance, Calif., January 27, 2017 — In 2016, Team Ryan Millen and the Rally RAV4 proved that a stock powertrain, front-wheel-drive RAV4 can be quite potent. This season, the Toyota Rally RAV4 and Millen are gearing up for more competition in 2017.  Armed with new navigator and co-driver, Rhianon Gelsomino, the team will compete in the newly formed American Rally Association (ARA) series.  In addition, the team will compete in select Rally America and NASA Rally Sport races. 

2017 Toyota Highlander Hybrid Product Information

2017 Toyota Highlander Product Information

Good Housekeeping Names Toyota Prius Two Eco 'Best New Hybrid'

NEW YORK (January 18, 2017) – Good Housekeeping this week announced the winners of its Best New Car Awards for 2017, and selected the 2016 Toyota Prius Two Eco as the Best New Hybrid. The Awards appear in the February issue, on newsstands January 17.
 

2017 Toyota Prius c Product Information

2017 Toyota Prius c: Sportier Styling with Added Safety Technology

One of the most affordable hybrid vehicles on the market just added another compelling reason to buy for 2017. The Toyota Prius c, the smallest of the brand’s eight hybrid models, now comes standard with the Toyota Safety Sense C (TSS-C) driver-assist technologies on all model grades. The TSS-C system, which had been an option on two Prius c grades for 2016, includes Pre-Collision System, Lane Departure Assist, and Automatic High Beams.

IIHS Top Safety Pick+ Award Comes Standard on the 2017 Toyota Highlander

Plano, Texas, Jan. 10, 2017 – Toyota maintains its lead with the most Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick + (TSP+) awards of all manufacturers. The Toyota Highlander is the 10th 2017 TSP+ award for Toyota/Lexus.  With the three 2017 TSP awards (Avalon, Lexus CT and Yaris iA), Toyota has a combined total of 13 awards.