When it comes to potholes, Toyota lets a robot take the wheel

ANN ARBOR, Michigan (March 14, 2018) – The human touch is key during Toyota’s vehicle development process- especially when fine-tuning ride handling, comfort, and other sensory aspects. There are a few times during development, however, when that hands-on, human touch isn’t always the best solution. That’s why Toyota is using automated vehicle technology during an evaluation of new vehicles known as rough-road durability testing.

All-New 2019 Toyota RAV4 to Make World Debut at New York International Auto Show

The all-new, fifth-generation 2019 Toyota RAV4 will make its world debut on Wednesday, March 28, at 9:10 a.m. EDT during the 2018 New York International Auto Show.

Get your front-row access here: http://dealerrss.toyota.com/l/aHR0cHM6Ly9saXZlc3RyZWFtLmNvbS9Ub3lvdGEvTllDMjAxODwvc3Bhbj48L2E-PHNwYW4_c2l0ZWlkPURMUl9SU1NfTGlua19Ub3lvdGFOZXdzAXppcAEzNzA2NgFpdGVtR1VJRAFyc3Npbi5iUHlfRmVSNXlWZwFjaElEAVg2Ql9XYVBhcFo0AXJuZHIBd2ViAS00MzY2NzcxNDI1NjkyMDE1OTg1 style="color:#808080;">.  

Toyota Releases North American Environmental Report

PLANO, Texas (Feb. 13, 2018) – Combating major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss, in a widespread, meaningful way often starts with small steps.

Game Changer: 2019 Toyota TRD Pros Typify Ultimate Off-Road Performance

CHICAGO (Feb. 8, 2018) – The pulse-pounding, heart-racing TRD Pro Series from Toyota returns for its next generation of off-road dominance. For 2019, Tundra, 4Runner and Tacoma will all feature Fox shocks and a host of impressive off-road equipment tuned and designed by the engineers at Toyota Racing Development (TRD).

New Toyota Off-Road Rigs, All-New Avalon and More Than 50 Vehicles Featured at Chicago Auto Show

CHICAGO (Jan. 30, 2018) – New Toyota off-road rigs will be featured at this year’s Chicago Auto Show. The powerful and sleek trucks and SUV will be on display alongside the all-new 2019 Avalon and more than 50 vehicles in Toyota’s exhibit at Chicago’s McCormick Place from February 10-19.

Attainable Premium, Actualized: All-New 2019 Toyota Avalon Beams Effortless Sophistication, Style, and Exhilaration at the 2018 North American International Auto Show

DETROIT, January 15, 2018 – The roads of Avalon, the mystical paradise that inspired Toyota’s flagship nameplate, have likely never seen a mid-premium sedan like this. Safe to say, neither has the North American International Auto Show. Until now.  

Toyota to Exhibit Full Vehicle Lineup and All-New Avalon at 2018 North American International Auto Show

DETROIT, Jan. 10, 2018 – The Toyota exhibit at the 2018 North American International Auto Show (NAIAS) will feature Toyota’s vehicle lineup of cars, trucks and SUVs, including the world premiere of the all-new 2019 Avalon, future mobility vehicles and one-of-a-kind NASCAR Camry designs in a 38,971-square-foot display. The Detroit premier of the FT-4X Concept will also be on display. NAIAS takes place at Cobo Center Jan.13-28 in Detroit.

10 Years and One Million Corollas Strong

BLUE SPRINGS, Miss., Dec. 12, 2017 -- Nov. 2007... our first team member was hired; Nov. 2011... our first Corolla was built; Nov. 2017... our first decade was celebrated; today... our one millionth Mississippi-build Toyota Corolla rolled off the line.

2018 Toyota RAV4 Hybrid Product Information

2018 Toyota RAV4 Ready for More Action with New Adventure and LE Hybrid Grades

?The original compact crossover, the Toyota RAV4 has for two decades taken its owners on countless urban, suburban and off-the-beaten-path adventures. For 2018, Toyota takes RAV4 even further with a new Adventure grade, adding unique rugged styling, higher ride height and other special features. In addition, RAV4 Hybrid now comes available on the LE grade, offering the same incredible EPA-estimated 34 mpg city and electronic on-demand All-Wheel-Drive system with intelligence (AWD-i).

Style and Dynamism, Actualized

Toyota will premiere its all-new 2019 Avalon on Monday, January 15, at 1:05 PM EST during the 2018 North American International Auto Show.

Hydrogen could contribute to 20% of CO2 emissions reduction targets by 2050

BONN, Germany, Nov. 13, 2017 -- As global leaders gathered at COP 23 in Bonn, 18 key leaders in their industry verticals, united in the Hydrogen Council coalition, came together to launch the first-ever globally quantified vision of the role of hydrogen, developed with support from McKinsey. In addition to being a key pillar in of the energy transition, the study shows that hydrogen has the potential to develop US$2.5 tn of business, creating more than 30 million jobs by 2050.

2018 Toyota Camry Product Information Sheet

2018 Toyota Land Cruiser Product Information Sheet

2018 Toyota Prius c: Toyota's Most Affordable Hybrid Delivers New Exterior Design Style for 2018

Toyota’s most affordable hybrid, the 2018 Prius c, is also one heck of a versatile compact car, with cutting-edge safety features and the latest in Toyota Entune audio and multimedia. And to boot, an EPA-estimated 48 city/43 highway/46 combined miles-per-gallon make it a low-cost, fuel-efficient means of transportation.

2017 Speciality Equipment Association Market (SEMA) Rutledge Fact Sheet

2017 Speciality Equipment Market Association (SEMA) C-HR R-Tuned Fact Sheet

2017 Speciality Equipment Market Association (SEMA) Suarez Fact Sheet

Kyle Busch Builds a one-of-a-kind 2018 Camry for SEMA 2017

PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Kyle Busch’s all-new 2018 Camry brings a little bit of “rowdy” to the party. Busch is affectionately known as Rowdy, so it makes sense to badge his SEMA Camry the “Rowdy Edition II.”

NASCAR Racer Martin Truex, Jr. Builds Custom 2018 Camry SEMA Show

PLANO, Texas, Oct. 31, 2017— Debuting at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display, Martin Truex, Jr.’s all-new 2018 Camry was built as an homage to the 2017 Monster Energy NASCAR Cup Series points champion’s own racecar.

Rutledge Wood Builds a Wide, Eye-Catching 2018 Camry For SEMA 2017

PLANO, Texas, Oct. 31, 2017 — The Toyota Camry has been on the road since 1983, but the road has never seen a Camry like this one. With numerous body panels formed using state-of-the-art 3D-printing technology and an aggressively lowered stance, Rutledge Wood’s extreme Camry makes its debut at Toyota’s 2017 Specialty Equipment Market Association (SEMA) Show display.

Toyota Taps Top Builders to Build Custom Vehicles for SEMA Battle of the Builders®

PLANO, Texas, Oct. 31, 2017 — Two custom builds centered on the newest additions to Toyota’s model lineup are among the vehicles taking center stage in the fourth annual SEMA Battle of the Builders® competition at the 2017 Specialty Equipment Market Association (SEMA) Show.

2018 Tacoma Ready for Adventure, adds Toyota Safety Sense P Across Lineup

The next-generation Toyota Tacoma enters its third year with a safety enhancement: all 2018 Tacoma models gain Toyota Safety Sense P (TSS-P). This equips the Tacoma with Pre-Collision System with Pedestrian Detection, Lane Departure Alert (LDA) with Sway Warning System (SWS), Automatic High Beams (AHB) and High-Speed Dynamic Radar Cruise Control (DRCC). Toyota leads the auto industry in making automatic emergency braking systems standard on most of its vehicles.

2017 Toyota Tacoma TRD Pro Named Mid-Size Pickup Truck of Texas for the Second Straight Year

DALLAS (Oct. 19, 2017) – For the second year in a row, the Toyota Tacoma TRD Pro conquered the competition and drove off the ranch with the title of Mid-Size Pickup Truck of Texas at the 2017 Texas Auto Writers Association’s (TAWA) Truck Rodeo.

2018 Toyota 4Runner is the Diehard, Rugged SUV with a Comfortable Side

Hard to believe, but it’s been 34 years since the first Toyota 4Runner roamed the earth. And many of the classics are still roaming the globe. Through the decades, the 4Runner has grown in both toughness and comfort. Two new upgrades for 2018, the Wilderness Package and TRD Enhancement Package, reinforce the 4Runner’s reputation as the vehicular equivalent of a multi-tool.

2018 Toyota Camry Hybrid Product Information Sheet

2018 Toyota Avalon: Premium Sedan Without the Premium Price

As Toyota’s flagship midsize sedan, the Avalon brings premium style, performance, interior amenities, and presence to the masses – without a first-class price. It’s this exceptional blend of high-quality characteristics that has been key to the Avalon’s multiyear success since it first rolled off the assembly line at Toyota Motor Manufacturing Kentucky (TMMK) in February 1994.

Toyota's Kyle Busch Takes Second-Straight NASCAR Playoff Win

Kyle Busch used a late-race pass to claim his second-straight Monster Energy NASCAR Cup Series Playoff win in a triumph at Delaware’s Dover International Speedway on Sunday.

Stylish 2018 Toyota Corolla Offers Standard Toyota Safety Sense and Impressive Fuel Economy

Corolla, the best-selling Toyota nameplate of all time, enters its 52nd year with minor upgrades following last model year in which it received sportier exterior styling and Toyota Safety Sense-P (TSS-P). All Corolla models come standard with TSS-P, a system that bundles the Pre-Collision System with Pedestrian Detection (PCS w/PD); Lane Departure Alert with Steering Assist (LDA w/SA); Dynamic Radar Cruise Control (DRCC); and Automatic High Beams (AHB). Having standard TSS-P puts Toyota four years ahead of the model-year 2022 industry target for standard automatic braking supported by the National Highway Traffic Safety Administration (NHTSA) and Insurance Institute for Highway Safety (IIHS).

Toyota Gives 2018 Yaris a Dose of "Hot-Hatchness" with Design and Interior Upgrades and New Multimedia Tech

Small on the outside, the Toyota Yaris is very big where it counts: safety, fuel economy, value, and now, more than ever, style. Yaris continues to offer our standard advanced active safety package, Toyota Safety Sense C (TSS-C). TSS-C features three active safety technologies: Pre-Collision System, Lane Departure Alert, and Automatic High Beams. TSS-C combines an in-vehicle camera and laser for outstanding performance and reliability. The package is designed to alert the driver to and/or help mitigate or prevent collisions in a range of vehicle speeds.

Toyota Takes the LEED in Texas

Plano, Texas (Sept. 22, 2017) – Everything is bigger in Texas. Everything, that is, except Toyota’s environmental footprint. 

2018 Toyota Highlander Delivers on Value, Safety Features and Performance for Families of All Sizes

The original Toyota Highlander was a pioneer in the now-expansive midsize crossover category, and so it’s no wonder the current generation continues to draw accolades for its exemplary safety features, performance and overall drivability. That it could look great is a nice bonus.

NASCAR Cup, NHRA Playoffs Open with Toyota Triumphs

Camry driver Martin Truex Jr. continued his winning ways into the Monster Energy NASCAR Cup Series (MENCS) Playoffs and took the checkered flag at Chicagoland Speedway on Sunday.

Priced for Adventure! All-New 2018 RAV4 Adventure Grade Starts at $27,700

PLANO, Texas, Sept. 14, 2017 – The outdoor adventure bucket list just got longer thanks to the much-anticipated showroom arrival of the 2018 Toyota RAV4 Adventure grade that adds exclusive exterior styling features with grade-specific interior touches to the RAV4.

Shell in collaboration with Honda and Toyota to Bring Seven New Hydrogen Refueling Stations to California

SAN FRANCISCO -- Sept. 13, 2017 -- On August 9, the California Energy Commission (Energy Commission) awarded a grant of $16,362,500 to Equilon Enterprises LLC a subsidiary of Shell Oil Company (collectively, “Shell”) for the introduction of seven hydrogen refueling stations in Northern California.

Throwback Southern Sweep for Hamlin, Toyota Wins in NKNPSE, NHRA, USAC and TORC

Camry driver Denny Hamlin completed a Southern 500 weekend sweep at South Carolina’s Darlington Raceway when he passed his Toyota teammate Martin Truex Jr. with two laps remaining and cruised to take the checkered flag.

All-New Toyota Camry Ignites the Senses

PLANO, Texas (September 1, 2017) — The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.

National STEM Competition Scholarships and Prizes Await – Who Will Be the Next Winning School Team?

PLANO, Texas, August 24, 2017 – Students across the nation can earn more than good grades by participating in the Lexus Eco Challenge competition. They can help clean the air, land and water in their neighborhoods while being rewarded in the process. With a passion for engineering, math, science and technology, middle and high school students can vie for a chance to win part of $500,000 in prizes and scholarships.

Toyota Closes Out Perfect Rally Season in Style at Ojibwe

PLANO, Texas, August 30, 2017— Ryan Millen and the Rally RAV4 won the Ojibwe Forests Rally in dominant fashion, claiming victory by more than seven minutes over the nearest rival.

Rally RAV4 Season Sweep, K&N Title Hunt Heats Up Between Toyota Teammates

Millen and Gelsomino won the Ojibwe Forests Rally in Minnesota over the weekend to give the team a sweep of the ARA’s 2WD class in the series’ inaugural season with six victories in six events.