READY TO ROCK: 12th-generation Corolla Rolls Off the Line at Toyota Mississippi

BLUE SPRINGS, Miss. (March 18, 2019) – It has style. It has grace. And today, Toyota’s stunning all-new 2020 Corolla calls Mississippi home.

Toyota Solidifies Its Substantial and Growing Investment in U.S.

WASHINGTON (March 14, 2019) – For over 60 years Toyota has been growing its manufacturing presence in the United States, and today the company announced it will exceed its 2017 pledge to invest $10 billion over five years with a new commitment to reach nearly $13 billion over the same period.

Toyota's support of family literacy in America reaches $50 million

WASHINGTON (March 13, 2019) – To help celebrate the 30th anniversary of the National Center for Families Learning (NCFL), Toyota is donating $1 million to help break generational cycles of poverty through family literacy in the nation’s capital and northern Alabama.

2019 Toyota Camry Builds on Exciting Style, Sport Performance, and Innovative Safety Tech with More Standard Equipment

The 2019 Toyota Camry, the best-selling car in America for the past 16 years, continues to build on its already thrilling style, performance, and innovative safety and technology. The continued excitement over the eighth-generation sedan is the result of its total evolution that first debuted last model year, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

2019 Toyota Camry Product Information

2019 Toyota Yaris Sedan Offers Ideal Blend of Value and Fun

?The 2019 Toyota Yaris sedan offers an exceptional blend of efficiency, fun, comfort and safety all at a reasonable price. Is this combination too much to ask of an entry subcompact vehicle? The new Yaris answers with a resounding, “No!”

Performance and Design Highlight the All-New 2020 Toyota Corolla

SAVANNAH, Ga. (Feb. 26, 2019) – With more than 46 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though, are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

Daytona 500 Victory Tops Toyota Racing Weekend

DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.

Wyclef Jean Joins VH1 Save The Music Foundation and Toyota to Present Music Technology Grant to South Philadelphia High School

PHILADELPHIA (February 14, 2019) ­ – Toyota and VH1 Save The Music Foundation, joined by musician, producer, composer and former founder of The Fugees, Wyclef Jean, presented South Philadelphia High School with a $50,000 Music Technology Grant focused on electronic music creation.

Toyota RAV4 Drivers Earn Trail Cred' Thanks to New TRD Off-Road Treatment

CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.

Toyota to Unleash New TRD Pro Beast in Chicago

PLANO, Texas (February 5, 2019) – A new TRD Pro off-road beast will be unleashed at this year’s Chicago Auto Show, leading the charge for a host of updates across the TRD Pro lineup. 

RAV4 "What If?" Campaign Features An Invitation To Do More

PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. 

Toyota & Toni are Changing the Game

PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. 

2020 Toyota Tacoma Storms into the Windy City

PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here: http://dealerrss.toyota.com/l/aHR0cHM6Ly9saXZlc3RyZWFtLmNvbS9Ub3lvdGEvQ0FTMjAxOTwvc3Bhbj48L2E-PC9zdHJvbmc-P3NpdGVpZD1ETFJfUlNTX0xpbmtfVG95b3RhTmV3cwF6aXABNDQyMTIBaXRlbUdVSUQBcnNzaW4uajZYQkNfaXg4VkEBY2hJRAFVQmNydzJGTnpzMAFybmRyAXdlYgExMTc5NDcwNzg4NjI0MDM0ODYy

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.

Toyota Honors Martin Luther King, Jr.'s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.

Mazda Toyota Manufacturing, U.S.A., Inc. Partners with Environmental Groups to Protect Rare Fish

HUNTSVILLE, Ala. (Dec. 20, 2018) – Mazda Toyota Manufacturing, U.S.A., Inc. (MTMUS) announced today an agreement with the Center for Biological Diversity and Tennessee Riverkeeper (Conservation Groups) to protect the spring pygmy sunfish and its unique habitat, which is adjacent to the MTMUS auto plant site in Huntsville, AL. The agreement is designed to protect and restore the habitat of the sunfish, protect against long-term risks to the sunfish and its habitat, and provide funding for measures to be used for the benefit of the sunfish over the long-term. 

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.

Toyota Releases 2018 North American Environmental Report

PLANO, Texas (Dec. 17, 2018) – The Toyota Environmental Challenge 2050 is part of Toyota’s long-term commitment to support and foster a more inclusive and sustainable society. Consisting of six individual challenges, Challenge 2050 addresses the major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss.

Want the First 2020 Toyota Supra? Get Your Auction Arm Ready!

PLANO, Texas (Dec. 13, 2018) -- Sportscar enthusiasts have been anxiously anticipating sliding behind the wheel of their own all-new 2020 Supra. The honor of being the first one to do so will go to the highest bidder at the Barrett-Jackson Auction in Scottsdale, Arizona, on Saturday, January 19, 2019.
 

National Environmental Education Foundation and Toyota Award Grants to Restore Public Lands Impacted by Natural Disaster

Extreme weather events have been grabbing headlines with increasing frequency. Whether a hurricane, tornado, or flood, communities face the challenge of recovering from the damage and preparing for potential repeats. Non-profits are taking a larger role in helping communities rebound,* and restoring their access and enjoyment of local public lands is an important component. To support these efforts, the National Environmental Education Foundation (NEEF) and Toyota Motor North America, are awarding $200,000 in Restoration & Resilience grants to support the work of nonprofit organizations on public lands impacted by natural disasters.

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage at Los Angeles Auto Show

LOS ANGELES (Nov. 28, 2018) – Toyota is pulling out all the stops for the 2018 Los Angeles Auto Show, Nov. 30-Dec. 9 at the Los Angeles Convention Center. Featuring the debut of the Corolla Hybrid, Prius AWD-e, TRD sedans and Nightshade Special Edition vehicles, Toyota’s A-List lineup is sure to captivate in La La Land.

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where Prius can take drivers.

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

LOS ANGELES (Nov. 28, 2018) – With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019. And now comes the ultimate “But wait, there’s more!” bonus: a new hybrid model that achieves at least 50 mpg combined fuel economy (projected). That makes the 2020 Corolla Hybrid the most fuel-efficient model to ever wear the model name that debuted more than a half-century ago.

"Toyota Safety Sense" Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

TOYOTA CITY, Japan, November 26, 2018—Toyota Motor Corporation (Toyota) today announces the total global number of vehicles equipped with Toyota Safety Sense (TSS)1, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.

2019 Toyota RAV4 Hybrid Product Information

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

PLANO, Texas (Nov. 20, 2018) The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.

RAV4 Technology: Smartest SUV On the Block

From new multimedia technology to smarter all-wheel drive and a more efficient hybrid powertrain, the fifth-generation Toyota RAV4 is brimming with high-tech that works seamlessly and conveniently to deliver a rewarding driving and ownership experience.

Toyota Racing Development Turns Up Heat for Camry and Avalon

PLANO, Texas (Nov. 14, 2018) – Toyota is once again bringing its racing pedigree to the road as it unveils the Camry TRD and Avalon TRD, two sedans with an appetite for curves and a distinct exhaust note bristling with attitude. With aero-enhanced styling by Calty, Toyota’s U.S. design studio, and chassis performance fortified by Toyota Racing Development (TRD), these revved-up Camry and Avalon models are the track-tuned sedans that enthusiasts have been asking for.

All-New 2020 Toyota Corolla Ready to Rock the Sedan World

CARMEL-BY-THE-SEA, Calif. (Nov. 15, 2018) -- With more than 45 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

2019 Toyota Tundra Product Information Sheet

2019 Toyota Tundra: Ready for the Toughest Jobs

The 2019 Toyota Tundra, assembled in the heart of truck country in San Antonio, Texas, knows that leaving the jobsite doesn’t mean the end of the workday for a pickup. Sure, it must be ready to tackle workhorse duties at a moment’s notice, but it must also meet the demands of the toughest critics and road trip companions: your friends and family. Fortunately, the tough-as-nails Tundra is up to the challenge regardless of which job is placed before it.

Live from Carmel, California: the All-New 2020 Corolla Makes its North American Debut

The world’s most popular car is about to get greater than ever. Tune in to the live North American reveal of the all-new, 12th-generation 2020 Toyota Corolla on Thursday, November 15, at 7:00 p.m. PST.

2019 Prius Ready for Sunshine or Snow at 2018 AutoMobility LA

PLANO, Texas - November 8, 2018 -- Fall is here, winter's near, but the 2019 Prius performs on roads whether snowy or clear.

Prepare for Darkness: Camry and Highlander to Get Nightshade Special Edition

DALLAS (Nov. 2, 2018) – Toyota is preempting the earlier sunset associated with the end of Daylight Savings Time this weekend by turning down the lights on two new Nightshade Special Editions. The 2019 Camry and Highlander will both get Nightshade Special Edition packages that offer sporty styling with black accents, guaranteed to stand out with the sun up or down. The Camry Nightshade Special Edition and the Highlander Nightshade Special Edition will both be on display at the Los Angeles Auto Show and be available for purchase in 2019.

2019 Toyota Tacoma Adds Style, Capability with New SX Package and TRD Pro

The Toyota Tacoma drives into 2019 on an impressive streak leading the mid-size market in sales for 12 straight years. Although certainly worthy of a mic drop, the hard-working Tacoma has no intention of resting on its laurels. In fact, it returns better than ever in 2019 with the additions of the new blacked-out SX Package and updated TRD Pro, both of which add even more variety to the diverse Tacoma lineup that now includes 32 different configurations.

2018 SEMA Toyota Pie Pro Tundra Fact Sheet

Toyota Tundra Pie Pro Makes its Own Pizza at SEMA 2018

PLANO, Texas, Oct. 30, 2018 — Appearing at Toyota’s 2018 Specialty Equipment Market Association (SEMA) Show display, the one-of-a-kind, Zero-emission Tundra PIE Pro is a mobile pizza factory that takes the party wherever it goes.