Buckling Down on Car Seats for National Safety Month

PLANO, Texas (June 14, 2019) — What if there was a way to help prevent one of the leading causes of childhood death, but three out of four of us were doing it incorrectly? What if you found out we were talking about something as ordinary as a car seat? What would you do?

Toyota Gets Tough for a Soccer-Filled Summer with Tacoma and Tundra

PLANO, Texas (June 12, 2019) – The triumphant cheers of soccer fans and the roar of Toyota Tacomas and Tundras will echo throughout the summer as Toyota launches its “Choose the Toughest Field” soccer campaign. The multifaceted communications platform builds powerful connections between the game, players, fans and trucks that are ready to take on the toughest of challenges.

2020 Toyota Sienna - All-New Nightshade Edition Added

The Toyota Sienna, still the only family van in the segment offering available all-wheel drive, enters the 2020 model year looking as slick as ever thanks to the newly offered Nightshade Edition for all FWD and AWD Sienna models.

From All Angles: Holistic Approach Employs Family Literacy to Break Cycle of Poverty in Dallas

DALLAS (May 23, 2019) – For Erica Blanco, taking time out of her busy life for Toyota Family Learning classes is an investment in herself and her four children. The single mom from South Dallas is working to strengthen family bonds by learning how to better communicate and spending more quality time with her kids.

Badge of Honor

Kat Lee was an impressionable 12-year-old when she and her Girl Scout troop took a field trip to Nissan’s Southern California design studio.

Toyota Inaugural Drive4Five Initiative Provides Grants to Address Community Needs in Michigan

ANN ARBOR, Mich. (May 21, 2019) – Toyota is awarding impact grants to five Michigan-based nonprofit organizations through its inaugural Drive4Five campaign, building on the company’s longstanding commitment to serving the communities where its team members live and work. The grant awards will help address critical needs facing residents across the state within the five pillars of Toyota’s community outreach program, including safety, mobility, STEM education and environmental sustainability.

Toyota Displays Commitment to Community and Mobility Through Partnership With Girl Scouts of Northeast Texas

PLANO, Texas, (May 16, 2019) – Toyota hosted over 100 Girl Scouts at their Plano campus for the second annual Bring Girl Scouts to Work Day. Developed in partnership with Girl Scouts of Northeast Texas (GSNETX), this inspiring day of learning gives Girl Scouts a unique opportunity to experience life as a corporate executive. Girls learned the importance of financial inclusion while being challenged to think creatively and exercise teamwork through curated activities.

It's Back: 2020 GR Supra Ready for the Road

Middleburg, Va. (May 12, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hillclimb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.

Thrilling by Design: The 2020 GR Supra Inherits Great Design Genes

It had to be a “Wow!” car. If Toyota was going to build another Supra, the designers had to go all-in. That was the clear call of action from the CEO, Akio Toyoda: generate more emotional designs and a feeling of heart-pumping excitement.

Toyota Supra: An Icon A Half-Century in the Making

When can it be said that a vehicle captures the essence or “DNA” of its manufacturer? When it sets new benchmarks for quality and value? When it becomes a leader in its segment, selling many millions around the globe?

Babson College and the Toyota Mobility Foundation Team Up to Accelerate the Future of Mobility

Babson Park, Mass. (May 9, 2019) – Babson College, the pioneer and global leader in entrepreneurship education, and the Toyota Mobility Foundation (TMF), Toyota’s dedicated global foundation to help more people go more places, today announced a two-year partnership aimed at accelerating the development of creative mobility solutions that could be deployed in communities in the United States and beyond.

2020 Toyota Prius Prime: A Solution to Rising Gas Prices

PLANO, Texas (May 2, 2019) – Toyota Prius Prime gets many upgrades for 2020 and remains the most efficient Toyota hybrid and one of the best options to protect drivers from price hikes at the gas pump. Available this summer, the Manufacturer’s Suggested Retail Price (MSRP) for the LE grade will be $27,600, the MSRP for XLE grade will be $29,500 and the MSRP for Limited grade will be $33,500.

2018 Camry and Sienna Get Spring Makeover Thanks to CarPlay and Amazon Alexa Retrofit

PLANO, Texas (April 26, 2019) - Toyota is committed to advancing the overall technology capabilities of its vehicles.  When it comes to multimedia, we continuously seek to improve the experience and provide consumers access to the technology services they desire, always with an eye toward safety. Early last year, starting with the 2019 Toyota Avalon, we announced Apple CarPlay® and Amazon Alexa® would be accessible on many of our 2019 and most of our 2020 models.

The Future of Zero-Emission Trucking Takes Another Leap Forward

LOS ANGELES (April 22, 2019) – Toyota, Kenworth, the Port of Los Angeles and the California Air Resources Board (CARB) today took the next great leap towards the future of zero-emission trucking, unveiling the first of Toyota and Kenworth’s jointly developed fuel cell electric heavy-duty trucks (FCET). The unveiling was before a crowd of media, government officials and industry and community leaders during a special event held at the Port of Los Angeles.

Winning Students Think Locally to Solve Global Issues in Lexus Eco Challenge

PLANO, Texas (April 19, 2019) – Think globally. Act locally. Isn’t that how the maxim goes? Not for the inquisitive winners of the 12th annual Lexus Eco Challenge. By studying alternative farming methods, these students found and implemented innovative solutions to reduce pollution in their own communities and then spread their love of science, technology, engineering, and math (STEM) around the world.

2020 Highlander World Debut Drives Toyota Lineup At The New York International Auto Show

NEW YORK (April 17, 2019) — The all-new 2020 Highlander makes its world debut at the 2019 New York International Auto Show (NYIAS), alongside Toyota’s full lineup of cars, trucks and SUVs. The 2020 Highlander, 2020 Yaris and 2020 GR Supra will be amongst the vehicles on display, along with technology demonstrations and interactive simulations that will create an immersive experience for fans. The NYIAS takes place April 19-28 at the Jacob Javits Convention Center.

World Premiere of All-New 2020 Highlander at New York International Auto Show

NEW YORK (April 17, 2019) – Toyota is on a major roll with new SUVs, especially the next-generation three-row 2020 Highlander debuting at the New York International Auto Show. Arriving in Toyota dealerships in winter, the Highlander Gas model will arrive in December 2019 and the Highlander Hybrid will make its way to customers in February 2020.

All-New 2020 Toyota Corolla Sedan Is 'Greater Than' Ever

PLANO, Texas (April 15, 2019) – Today Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the ever-changing world and live the life they want.

Toyota Alludes to All-New 2020 Highlander

NEW YORK, April 9, 2019 – Is it real? Or is it suspended by invisible strings? The answer to both questions is yes. Toyota has partnered with augmented reality artist Michael Murphy to create a 3D illusion for its fourth-generation 2020 Highlander, set to debut at the New York International Auto Show on April 17, 2019, at 9:10 a.m. EDT.

Toyota Promotes Global Vehicle Electrification by Providing Nearly 24,000 Licenses Royalty-Free

TOYOTA CITY, Japan (April 3, 2019) With consideration for the amount of time, money and resources needed to develop sustainable mobility to help combat rising emissions and continuing to utilize currently available technology, Toyota Motor Corporation (Toyota) announced today two measures related to its patents and technical knowledge to further promote the widespread use of electrified vehicles.

READY TO ROCK: 12th-generation Corolla Rolls Off the Line at Toyota Mississippi

BLUE SPRINGS, Miss. (March 18, 2019) – It has style. It has grace. And today, Toyota’s stunning all-new 2020 Corolla calls Mississippi home.

Toyota Solidifies Its Substantial and Growing Investment in U.S.

WASHINGTON (March 14, 2019) – For over 60 years Toyota has been growing its manufacturing presence in the United States, and today the company announced it will exceed its 2017 pledge to invest $10 billion over five years with a new commitment to reach nearly $13 billion over the same period.

Toyota's support of family literacy in America reaches $50 million

WASHINGTON (March 13, 2019) – To help celebrate the 30th anniversary of the National Center for Families Learning (NCFL), Toyota is donating $1 million to help break generational cycles of poverty through family literacy in the nation’s capital and northern Alabama.

2019 Toyota Camry Builds on Exciting Style, Sport Performance, and Innovative Safety Tech with More Standard Equipment

The 2019 Toyota Camry, the best-selling car in America for the past 16 years, continues to build on its already thrilling style, performance, and innovative safety and technology. The continued excitement over the eighth-generation sedan is the result of its total evolution that first debuted last model year, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

2019 Toyota Camry Product Information

2019 Toyota Yaris Sedan Offers Ideal Blend of Value and Fun

?The 2019 Toyota Yaris sedan offers an exceptional blend of efficiency, fun, comfort and safety all at a reasonable price. Is this combination too much to ask of an entry subcompact vehicle? The new Yaris answers with a resounding, “No!”

Performance and Design Highlight the All-New 2020 Toyota Corolla

SAVANNAH, Ga. (Feb. 26, 2019) – With more than 46 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though, are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

Daytona 500 Victory Tops Toyota Racing Weekend

DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.

Wyclef Jean Joins VH1 Save The Music Foundation and Toyota to Present Music Technology Grant to South Philadelphia High School

PHILADELPHIA (February 14, 2019) ­ – Toyota and VH1 Save The Music Foundation, joined by musician, producer, composer and former founder of The Fugees, Wyclef Jean, presented South Philadelphia High School with a $50,000 Music Technology Grant focused on electronic music creation.

Toyota RAV4 Drivers Earn Trail Cred' Thanks to New TRD Off-Road Treatment

CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.

Toyota to Unleash New TRD Pro Beast in Chicago

PLANO, Texas (February 5, 2019) – A new TRD Pro off-road beast will be unleashed at this year’s Chicago Auto Show, leading the charge for a host of updates across the TRD Pro lineup. 

RAV4 "What If?" Campaign Features An Invitation To Do More

PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. 

Toyota & Toni are Changing the Game

PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. 

2020 Toyota Tacoma Storms into the Windy City

PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here: http://dealerrss.toyota.com/l/aHR0cHM6Ly9saXZlc3RyZWFtLmNvbS9Ub3lvdGEvQ0FTMjAxOTwvc3Bhbj48L2E-PC9zdHJvbmc-P3NpdGVpZD1ETFJfUlNTX0xpbmtfVG95b3RhTmV3cwF6aXABNDQyMTIBaXRlbUdVSUQBcnNzaW4uajZYQkNfaXg4VkEBY2hJRAFVQmNydzJGTnpzMAFybmRyAXdlYgExMTc5NDcwNzg4NjI0MDM0ODYy

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.

Toyota Honors Martin Luther King, Jr.'s Legacy with 5th Annual Donations to Historically Black Colleges and Universities

PLANO, Texas (January 17, 2019) – In honor of the life and vision of Dr. Martin Luther King, Jr., Toyota Financial Services and Toyota Motor North America are continuing their support of Historically Black Colleges and Universities (HBCUs) and their communities, by providing a total contribution of $60,000 to five HBCUs as well as the Tom Joyner Foundation.  This is the company’s fifth consecutive year partnering with the Tom Joyner Foundation, and supporting HBCUs through this donation.

Mazda Toyota Manufacturing, U.S.A., Inc. Partners with Environmental Groups to Protect Rare Fish

HUNTSVILLE, Ala. (Dec. 20, 2018) – Mazda Toyota Manufacturing, U.S.A., Inc. (MTMUS) announced today an agreement with the Center for Biological Diversity and Tennessee Riverkeeper (Conservation Groups) to protect the spring pygmy sunfish and its unique habitat, which is adjacent to the MTMUS auto plant site in Huntsville, AL. The agreement is designed to protect and restore the habitat of the sunfish, protect against long-term risks to the sunfish and its habitat, and provide funding for measures to be used for the benefit of the sunfish over the long-term. 

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.