READY TO ROCK: 12th-generation Corolla Rolls Off the Line at Toyota Mississippi

BLUE SPRINGS, Miss. (March 18, 2019) – It has style. It has grace. And today, Toyota’s stunning all-new 2020 Corolla calls Mississippi home.

Toyota Solidifies Its Substantial and Growing Investment in U.S.

WASHINGTON (March 14, 2019) – For over 60 years Toyota has been growing its manufacturing presence in the United States, and today the company announced it will exceed its 2017 pledge to invest $10 billion over five years with a new commitment to reach nearly $13 billion over the same period.

2019 Toyota Camry Builds on Exciting Style, Sport Performance, and Innovative Safety Tech with More Standard Equipment

The 2019 Toyota Camry, the best-selling car in America for the past 16 years, continues to build on its already thrilling style, performance, and innovative safety and technology. The continued excitement over the eighth-generation sedan is the result of its total evolution that first debuted last model year, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

2019 Toyota Camry Product Information

2019 Toyota Yaris Sedan Offers Ideal Blend of Value and Fun

?The 2019 Toyota Yaris sedan offers an exceptional blend of efficiency, fun, comfort and safety all at a reasonable price. Is this combination too much to ask of an entry subcompact vehicle? The new Yaris answers with a resounding, “No!”

Performance and Design Highlight the All-New 2020 Toyota Corolla

SAVANNAH, Ga. (Feb. 26, 2019) – With more than 46 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though, are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

Daytona 500 Victory Tops Toyota Racing Weekend

DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.

NHRA Stars Ready to Shine in 2019


Toyota is coming off an NHRA Funny Car championship that saw J.R. Todd make history – becoming the first African American driver to win a title in that series. Last year, four of Toyota’s five NHRA drivers earned victories across the Top Fuel and Funny Car divisions in 2018. With five returning drivers to Team Toyota in 2019, let’s break down the Toyota driver lineup:  

Toyota RAV4 Drivers Earn Trail Cred' Thanks to New TRD Off-Road Treatment

CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.

Toyota to Unleash New TRD Pro Beast in Chicago

PLANO, Texas (February 5, 2019) – A new TRD Pro off-road beast will be unleashed at this year’s Chicago Auto Show, leading the charge for a host of updates across the TRD Pro lineup. 

RAV4 "What If?" Campaign Features An Invitation To Do More

PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. 

Toyota & Toni are Changing the Game

PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. 

2020 Toyota Tacoma Storms into the Windy City

PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here: http://dealerrss.toyota.com/l/aHR0cHM6Ly9saXZlc3RyZWFtLmNvbS9Ub3lvdGEvQ0FTMjAxOTwvc3Bhbj48L2E-PC9zdHJvbmc-P3NpdGVpZD1ETFJfUlNTX0xpbmtfVG95b3RhTmV3cwF6aXABNDQxMjEBaXRlbUdVSUQBcnNzaW4uajZYQkNfaXg4VkEBY2hJRAFtcW5CeEFTRTRkdwFybmRyAXdlYgE3MTQ4MDYyMTgxNTMxMDQ4MjAw

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.

Christopher Bell Wins Last-Lap Thriller at Chili Bowl Nationals


Secures fifth-consecutive Chili Bowl title for Toyota and Keith Kunz Motorsports 

Christopher Bell Set to Defend Chili Bowl Nationals Title


Toyota drivers win four of five qualifying features 

2019 Chili Bowl Preview


A total of 37 Toyota-powered drivers will compete in the largest Midget racing event of the year for the six-night Chili Bowl Nationals. Toyota has secured wins in the past four consecutive Chili Bowls – Christopher Bell (2018 and 2017) and Rico Abreu (2016 and 2015) – and looks to make it five in a row this year. TRD (Toyota Racing Development)-powered Midget cars will represent drivers from 14 states as well as New Zealand with 11 drivers competing in their home state of Oklahoma. 

Toyota 2019 Cup Series Driver Preview


The 2018 Monster Energy NASCAR Cup Series (MENCS) season was another strong year for Toyota. Camry drivers won 13 races last season including a career-best eight victories by Kyle Busch, four by Martin Truex Jr. and one for first-time Cup Series winner Erik Jones. Both Truex and Busch advanced to the Championship 4 for the second-consecutive season.  

Top 10 Toyota Racing Moments of 2018


The 2018 racing season was full of exciting wins, championships and thrilling memories for Toyota Racing drivers. Join us as we highlight the top 10 biggest moments of 2018: 

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.

Chapter 1: Taking Driver Development to the Next Level


Go behind the scenes with Toyota Racing Development drivers in a combine that tested their skills and driving ability in a six-part series at Irwindale Speedway. 

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage at Los Angeles Auto Show

LOS ANGELES (Nov. 28, 2018) – Toyota is pulling out all the stops for the 2018 Los Angeles Auto Show, Nov. 30-Dec. 9 at the Los Angeles Convention Center. Featuring the debut of the Corolla Hybrid, Prius AWD-e, TRD sedans and Nightshade Special Edition vehicles, Toyota’s A-List lineup is sure to captivate in La La Land.

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where Prius can take drivers.

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

LOS ANGELES (Nov. 28, 2018) – With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019. And now comes the ultimate “But wait, there’s more!” bonus: a new hybrid model that achieves at least 50 mpg combined fuel economy (projected). That makes the 2020 Corolla Hybrid the most fuel-efficient model to ever wear the model name that debuted more than a half-century ago.

Video: Toyota Racing 2018 Season Highlights


The 2018 season was a memorable season for Toyota Racing that included championships in NASCAR, NHRA, ARCA, USAC, POWRi and Off-Roading. Relive some of the season’s greatest moments here. 

"Toyota Safety Sense" Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

TOYOTA CITY, Japan, November 26, 2018—Toyota Motor Corporation (Toyota) today announces the total global number of vehicles equipped with Toyota Safety Sense (TSS)1, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.

Logan Seavey Wins Back-to-Back National Midget Racing Titles


Toyota driver Logan Seavey collected his second national midget series championship, winning the USAC P1 Insurance National Midget League title ahead of Ventura Raceway’s Turkey Night on Thursday night. 

2019 Toyota RAV4 Hybrid Product Information

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

PLANO, Texas (Nov. 20, 2018) The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.

RAV4 Technology: Smartest SUV On the Block

From new multimedia technology to smarter all-wheel drive and a more efficient hybrid powertrain, the fifth-generation Toyota RAV4 is brimming with high-tech that works seamlessly and conveniently to deliver a rewarding driving and ownership experience.

Toyota Wins Titles from Coast to Coast


Tundra driver Brett Moffitt claimed the NASCAR Camping World Truck Series (NCWTS) championship Friday night as NASCAR closed out the 2018 season at Florida’s Homestead-Miami Speedway. Toyota driver Logan Seavey clinched the USAC P1 Insurance National Midget title with a victory Saturday at Bakersfield (California) Speedway.  

Martin Truex Jr. Scores Runner-up at Homestead


Toyota Camry NASCAR Cup Series driver Martin Truex Jr. brought home a second-place finish in the 2018 season-finale at Homestead-Miami Speedway. Truex and fellow Championship 4 contender Kyle Busch finished second and fourth, respectively, in the 267-lap event. 

Bell’s 2018 Season Halts At Homestead


Camry driver Christopher Bell’s 2018 historic rookie season in the NASCAR Xfinity Series came to a close Saturday night as he placed 11th in the championship race. He would finish fourth in the series driver standings. 

Toyota Racing Development Turns Up Heat for Camry and Avalon

PLANO, Texas (Nov. 14, 2018) – Toyota is once again bringing its racing pedigree to the road as it unveils the Camry TRD and Avalon TRD, two sedans with an appetite for curves and a distinct exhaust note bristling with attitude. With aero-enhanced styling by Calty, Toyota’s U.S. design studio, and chassis performance fortified by Toyota Racing Development (TRD), these revved-up Camry and Avalon models are the track-tuned sedans that enthusiasts have been asking for.

Moffitt Completes Storybook Ending Season With Truck Series Title


Tundra driver Brett Moffitt won the 2018 NASCAR Camping World Truck Series (NCWTS) championship after capturing his sixth win of the season at Homestead-Miami Speedway on Friday night. Moffitt would lead 59 laps en route to the victory at Homestead. 

All-New 2020 Toyota Corolla Ready to Rock the Sedan World

CARMEL-BY-THE-SEA, Calif. (Nov. 15, 2018) -- With more than 45 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

Toyota Racing Preview


It’s NASCAR championship weekend at Homestead-Miami Speedway and Toyota is the only manufacturer competing for driver championships in all three NASCAR national series. More on this week’s racing: 

2019 Toyota Tundra Product Information Sheet