Toyota Gets Tough for a Soccer-Filled Summer with Tacoma and Tundra

PLANO, Texas (June 12, 2019) – The triumphant cheers of soccer fans and the roar of Toyota Tacomas and Tundras will echo throughout the summer as Toyota launches its “Choose the Toughest Field” soccer campaign. The multifaceted communications platform builds powerful connections between the game, players, fans and trucks that are ready to take on the toughest of challenges.

2020 Toyota Sienna - All-New Nightshade Edition Added

The Toyota Sienna, still the only family van in the segment offering available all-wheel drive, enters the 2020 model year looking as slick as ever thanks to the newly offered Nightshade Edition for all FWD and AWD Sienna models.

It's Back: 2020 GR Supra Ready for the Road

Middleburg, Va. (May 12, 2019) – In July 2018, in view of tens of thousands of spectators at England’s world-renowned Goodwood Festival of Speed, a low, long-hood sports car wearing full-body camouflage with mysterious “A90” markings blasted up the narrow, curvy hillclimb circuit. For Toyota enthusiasts, “A90” was the giveaway: the A40, A60, A70 and A80 that came before were Supras.

Thrilling by Design: The 2020 GR Supra Inherits Great Design Genes

It had to be a “Wow!” car. If Toyota was going to build another Supra, the designers had to go all-in. That was the clear call of action from the CEO, Akio Toyoda: generate more emotional designs and a feeling of heart-pumping excitement.

Toyota Supra: An Icon A Half-Century in the Making

When can it be said that a vehicle captures the essence or “DNA” of its manufacturer? When it sets new benchmarks for quality and value? When it becomes a leader in its segment, selling many millions around the globe?

2020 Toyota Prius Prime: A Solution to Rising Gas Prices

PLANO, Texas (May 2, 2019) – Toyota Prius Prime gets many upgrades for 2020 and remains the most efficient Toyota hybrid and one of the best options to protect drivers from price hikes at the gas pump. Available this summer, the Manufacturer’s Suggested Retail Price (MSRP) for the LE grade will be $27,600, the MSRP for XLE grade will be $29,500 and the MSRP for Limited grade will be $33,500.

2018 Camry and Sienna Get Spring Makeover Thanks to CarPlay and Amazon Alexa Retrofit

PLANO, Texas (April 26, 2019) - Toyota is committed to advancing the overall technology capabilities of its vehicles.  When it comes to multimedia, we continuously seek to improve the experience and provide consumers access to the technology services they desire, always with an eye toward safety. Early last year, starting with the 2019 Toyota Avalon, we announced Apple CarPlay® and Amazon Alexa® would be accessible on many of our 2019 and most of our 2020 models.

2020 Highlander World Debut Drives Toyota Lineup At The New York International Auto Show

NEW YORK (April 17, 2019) — The all-new 2020 Highlander makes its world debut at the 2019 New York International Auto Show (NYIAS), alongside Toyota’s full lineup of cars, trucks and SUVs. The 2020 Highlander, 2020 Yaris and 2020 GR Supra will be amongst the vehicles on display, along with technology demonstrations and interactive simulations that will create an immersive experience for fans. The NYIAS takes place April 19-28 at the Jacob Javits Convention Center.

World Premiere of All-New 2020 Highlander at New York International Auto Show

NEW YORK (April 17, 2019) – Toyota is on a major roll with new SUVs, especially the next-generation three-row 2020 Highlander debuting at the New York International Auto Show. Arriving in Toyota dealerships in winter, the Highlander Gas model will arrive in December 2019 and the Highlander Hybrid will make its way to customers in February 2020.

All-New 2020 Toyota Corolla Sedan Is 'Greater Than' Ever

PLANO, Texas (April 15, 2019) – Today Toyota launches the “Greater Than” campaign for the world’s best-selling nameplate, the sleek, all-new 2020 Toyota Corolla. The campaign is a perfect reflection of the Corolla sedan’s bold new look and its bumper-to-bumper, wheels-to-roof transformation. With more than 46 million Toyota Corollas sold globally, the all-new Corolla sedan inspires a campaign that invites drivers to embrace the ever-changing world and live the life they want.

Toyota Alludes to All-New 2020 Highlander

NEW YORK, April 9, 2019 – Is it real? Or is it suspended by invisible strings? The answer to both questions is yes. Toyota has partnered with augmented reality artist Michael Murphy to create a 3D illusion for its fourth-generation 2020 Highlander, set to debut at the New York International Auto Show on April 17, 2019, at 9:10 a.m. EDT.

READY TO ROCK: 12th-generation Corolla Rolls Off the Line at Toyota Mississippi

BLUE SPRINGS, Miss. (March 18, 2019) – It has style. It has grace. And today, Toyota’s stunning all-new 2020 Corolla calls Mississippi home.

Toyota Solidifies Its Substantial and Growing Investment in U.S.

WASHINGTON (March 14, 2019) – For over 60 years Toyota has been growing its manufacturing presence in the United States, and today the company announced it will exceed its 2017 pledge to invest $10 billion over five years with a new commitment to reach nearly $13 billion over the same period.

2019 Toyota Camry Builds on Exciting Style, Sport Performance, and Innovative Safety Tech with More Standard Equipment

The 2019 Toyota Camry, the best-selling car in America for the past 16 years, continues to build on its already thrilling style, performance, and innovative safety and technology. The continued excitement over the eighth-generation sedan is the result of its total evolution that first debuted last model year, from a proven, dependable and safe car to one that adds a more exciting and emotional character, thanks to its much talked about newfound performance and style.

2019 Toyota Camry Product Information

2019 Toyota Yaris Sedan Offers Ideal Blend of Value and Fun

?The 2019 Toyota Yaris sedan offers an exceptional blend of efficiency, fun, comfort and safety all at a reasonable price. Is this combination too much to ask of an entry subcompact vehicle? The new Yaris answers with a resounding, “No!”

Performance and Design Highlight the All-New 2020 Toyota Corolla

SAVANNAH, Ga. (Feb. 26, 2019) – With more than 46 million Toyota Corollas sold globally since its introduction in 1966, it would be difficult to find a driver who did not recognize the name. Everyone, it seems, has a Corolla story. Many, though, are going to be doing double takes when they see the re-imagined and reconfigured 2020 Toyota Corolla sedan. And that’s exactly the point.

Daytona 500 Victory Tops Toyota Racing Weekend

DAYTONA, Fla. (February 18, 2019) No other race in NASCAR is as coveted and revered as the season-opening Daytona 500. To win the Great American Race once solidifies your name in the history books, but to win it twice as Denny Hamlin did on Sunday, puts him in a class of only 12 drivers who have doubled down and conquered the Daytona 500 two times.

NHRA Stars Ready to Shine in 2019

Toyota is coming off an NHRA Funny Car championship that saw J.R. Todd make history – becoming the first African American driver to win a title in that series. Last year, four of Toyota’s five NHRA drivers earned victories across the Top Fuel and Funny Car divisions in 2018. With five returning drivers to Team Toyota in 2019, let’s break down the Toyota driver lineup:  

Toyota RAV4 Drivers Earn Trail Cred' Thanks to New TRD Off-Road Treatment

CHICAGO, February 7, 2019 – The all-new, fifth-generation Toyota RAV4, which launched just two months ago, is already looking ahead with the unveiling of the 2020 RAV4 TRD Off-Road model at the Chicago Auto Show. Arriving in the fall, the newest addition to the RAV4 family will be outfitted with a full array of special Toyota Racing Development engineering and design features for greater trail-driving capability and standout style.

2020 Toyota Sequoia TRD Pro Opens Path to Family Adventures, Leads Charge for Updates on all TRD Pro Models

CHICAGO, February 7, 2019 – Outdoor adventure for seven is about to go farther off the beaten path than ever with the 2020 Toyota Sequoia TRD Pro, unveiled today at the Chicago Auto Show. With a chassis fortified by a TRD-tuned Fox shock absorber suspension, plus an array of proven off-road equipment specially designed or selected by Toyota Racing Development engineers, the full-size Sequoia TRD Pro offers room for the whole family and an affinity for thrills.

2020 Toyota Tacoma Positioned to Continue Segment Leadership with Host of New Upgrades

CHICAGO, February 7, 2019 – With competition in the midsize pickup segment heating up, the Toyota Tacoma says, “Bring it.” The Tacoma has been America’s best-selling midsize pickup for 14 years running, and the 2020 models introduced at the Chicago Auto Show are the best-equipped ever.

Toyota to Unleash New TRD Pro Beast in Chicago

PLANO, Texas (February 5, 2019) – A new TRD Pro off-road beast will be unleashed at this year’s Chicago Auto Show, leading the charge for a host of updates across the TRD Pro lineup. 

RAV4 "What If?" Campaign Features An Invitation To Do More

PLANO, Texas (February 4, 2019) – Putting a spotlight on the journey just as much as the destination, Toyota’s all-new RAV4 marketing campaign, “What If?”, invites consumers to do more thanks to the capability and the confidence that comes from driving the all-new 2019 Toyota RAV4. 

Toyota & Toni are Changing the Game

PLANO, Texas (January 29, 2019) – Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. 

2020 Toyota Tacoma Storms into the Windy City

PLANO, Texas (January 29, 2019) – Tacom-ing soon!

For more information on the 2020 Toyota Tacoma, be sure to tune in to the Toyota Press Conference at the Chicago Auto Show at 10:00 a.m. CST, Thursday, February 7, 2019.

Get your front row access here:

2020 Land Cruiser Heritage Edition Celebrates 60+ Years as SUV Icon

PLANO, TX, January 23, 2019 – Six decades and millions of adventurous miles in the making, the 2020 Toyota Land Cruiser Heritage Edition melds exclusive design with added function for its debut just ahead of the Chicago Auto Show, where it will be shown to the public for the first time.

Christopher Bell Wins Last-Lap Thriller at Chili Bowl Nationals

Secures fifth-consecutive Chili Bowl title for Toyota and Keith Kunz Motorsports 

Christopher Bell Set to Defend Chili Bowl Nationals Title

Toyota drivers win four of five qualifying features 

2019 Chili Bowl Preview

A total of 37 Toyota-powered drivers will compete in the largest Midget racing event of the year for the six-night Chili Bowl Nationals. Toyota has secured wins in the past four consecutive Chili Bowls – Christopher Bell (2018 and 2017) and Rico Abreu (2016 and 2015) – and looks to make it five in a row this year. TRD (Toyota Racing Development)-powered Midget cars will represent drivers from 14 states as well as New Zealand with 11 drivers competing in their home state of Oklahoma. 

Toyota 2019 Cup Series Driver Preview

The 2018 Monster Energy NASCAR Cup Series (MENCS) season was another strong year for Toyota. Camry drivers won 13 races last season including a career-best eight victories by Kyle Busch, four by Martin Truex Jr. and one for first-time Cup Series winner Erik Jones. Both Truex and Busch advanced to the Championship 4 for the second-consecutive season.  

Top 10 Toyota Racing Moments of 2018

The 2018 racing season was full of exciting wins, championships and thrilling memories for Toyota Racing drivers. Join us as we highlight the top 10 biggest moments of 2018: 

Not Just a Car Company: New Podcast Tells the Toyota Story from the Inside Out

PLANO, Texas (Dec. 18, 2018) – From its beginnings as a loom company, Toyota has always put people first. Now, in its new podcast, Toyota Untold, tells for the first time the story of Toyota through the people who created it, lived it, and are dedicated to moving it into the future.

First-Ever Corolla Hybrid and Prius AWD-e Take Center Stage at Los Angeles Auto Show

LOS ANGELES (Nov. 28, 2018) – Toyota is pulling out all the stops for the 2018 Los Angeles Auto Show, Nov. 30-Dec. 9 at the Los Angeles Convention Center. Featuring the debut of the Corolla Hybrid, Prius AWD-e, TRD sedans and Nightshade Special Edition vehicles, Toyota’s A-List lineup is sure to captivate in La La Land.

2019 Prius is Most Capable Yet Thanks to Available New AWD-e System

When it comes to the 2019 Prius, “Let’s Go Places” can be expanded to “let’s go more places, in more conditions” thanks to the available new AWD-e system. Designed to provide more confidence and control when weather and road conditions are less than ideal, the electric all-wheel drive system further expands where Prius can take drivers.

Electrifying Design Meets Electrified Power in First-Ever Corolla Hybrid

LOS ANGELES (Nov. 28, 2018) – With its bumper-to-bumper, wheels-to-roof transformation, the 2020 Toyota Corolla was already big news in sedans for 2019. And now comes the ultimate “But wait, there’s more!” bonus: a new hybrid model that achieves at least 50 mpg combined fuel economy (projected). That makes the 2020 Corolla Hybrid the most fuel-efficient model to ever wear the model name that debuted more than a half-century ago.

"Toyota Safety Sense" Preventive Safety Package-equipped Vehicles Top 10 Million Units Globally

TOYOTA CITY, Japan, November 26, 2018—Toyota Motor Corporation (Toyota) today announces the total global number of vehicles equipped with Toyota Safety Sense (TSS)1, the Toyota-developed preventive safety package, has reached the 10 million unit mark, approximately three and a half years after its March 2015 introduction. It is anticipated that within this year, three million vehicles in Japan and five million vehicles in North America will have the package.

2019 Toyota RAV4 Hybrid Product Information

All-New 2019 Toyota RAV4 Breaks the Mold for the Segment It Created

PLANO, Texas (Nov. 20, 2018) The original Toyota RAV4 arrived in the United States 22 years ago, casting the mold for a whole new industry segment, which evolved into the compact crossover SUV.

RAV4 Technology: Smartest SUV On the Block

From new multimedia technology to smarter all-wheel drive and a more efficient hybrid powertrain, the fifth-generation Toyota RAV4 is brimming with high-tech that works seamlessly and conveniently to deliver a rewarding driving and ownership experience.